Tag: Inspiring Human Potential

Personalization isn’t easy but it isn’t impossible

Personalization, everyone talks about it, but how many actually put it into practice? As a marketer and consumer, I have seen different levels of personalization. With colleagues we’re always exchanging ideas on best practice, while as a consumer I get email after email or message after message that is slightly personalized sometimes, but seriously not personalized at all.

Challenges and solutions to letting go

We’ve all heard it from someone before or we’ve told someone this: let it go. In our best moments it comes easy to let go, but it’s when you’re at our lowest or when something really, really bothers you that letting go becomes quite challenging. It’s a work in progress for those who really want to let go and for those who are not ready, it’s a repeat saying they may tell themselves or hear.

Why resistance to change is such a big deal

You don’t meet someone and immediately tell them they need to be friends with you. The same way you don’t do that, you don’t tell someone who you just connected with on social that they need your services. There is no logic behind such an approach, yet a number of professionals and businesses do that.

What’s so scary about leading with your own voice

As an observer of human behavior in different circumstances, from in person to person interactions, business related events, to social media interaction; I’ve noticed a repeat pattern: the need for many to find their voice through others.

When businesses really care about building relationships or the opposite

It’s safe to say that people engage in relationships with people they resonate with or have a good feeling about. For those who have relationships with people that don’t make them feel good or that they don’t like is another topic in itself; but self-worth and gaining something from the relationship are two thoughts that come to mind.

Dealing with the unforeseen and unexpected events of life

Unforeseen events are a part of life. Some people have an easy time dealing with them, while others have a tough time with them, and then there are others who fall in between, who are trying to make it easier for themselves to handle the unexpected.

What’s the deal with lack of authenticity by business owners and marketers

inspiring human potential

Authenticity, we all talk about it or at least there’s a lot of chatter on the topic within the online marketing and entrepreneurial space, but I wonder the different interpretations and reactions there are around it. The question arises from the fact that the world is a very subjective place, and rightly so.